Bakery Category Strategy: Insight and Strategy Projects
Hovis Ltd is a leading provider of baked goods in the UK and wanted to gain deeper insights into their consumers and refresh their category strategy.
Gulliver & Co Consulting instigated and managed numerous research projects to drive brand planning, new product development and existing product improvement work, with a specific focus on product benchmarking and quality.
We also created a 5 year vision and bakery category strategy across all product areas, which was then deployed to internal stakeholders and to external customers.
“Tom understands strategy, is an experienced Senior Category Manager and Revenue Growth Manager with a marketing background also. In the time I worked with Gulliver & Co Consulting I have always known them to deliver and exceed expectations.”
Ed Milner, Commercial Strategy & Planning Director
Hovis Ltd
